Some interesting research about what draws unchurched people to come to churches...
LifeWay Research recently published in their newsletter a new study about ministry to the poor. Obviously, the church should serve the poor and reach out to the hurting. What this study reveals is that churches remaining obedient to Christ’s example of serving the poor are also more likely to attract guests.
This research blurb comes from their findings:
Americans indicate that an active ministry to the poor is more likely to draw them to a church than knowing that it is made up of predominantly young families or their neighbors. That’s the finding of a recent survey by LifeWay Research that asked 1,600 American adults what factors would affect their decision to visit a church for the first time.
Thirty-four percent of Americans say that they would visit a church with an active ministry to the poor in their community while 31 percent indicate that they would visit a church where several families in their neighborhood regularly attend. Twenty-five percent say that they would visit a church made up predominantly of young families with children, and just 13 percent would visit a congregation made up predominantly of senior adults.
Ed Stetzer, church research guru and President of LifeWay Research, comments on the findings:
It appears that people are interested in what a church is doing to impact and transform its community. This seems to be an opportunity for churches and Christians to validate the gospel by showing the good news of Christ as they share it.
Even the unchurched in America know that Jesus came healing the sick and serving the poor so they are surprised to see Him represented by a church uninvolved in such activities. Churches would do well to be engaged with, and also to be known for, caring for the poor.